Car Insurance Companies have made it easy to compare insurance rates. In years past, you had to call company after company repeating yourself and dealing with varying levels of knowledge and skill. Today, you complete one form without talking to anyone and in many cases get multiple quotes in one place. Plus, you can buy an insurance policy online, print id cards all from the comfort of your desk. One of the biggest pitfalls I see today is the fact that people pretty much choose their own coverage limits without regard for what you should actually have. If you buy solely on price, you risk buying too little coverage. Keep this in mind when making a comparison. The cheapest rate is not always the right choice!